About Us
LAUSU PRO® was created to celebrate the lasting legacy of professional cheerleaders. What begins on the sidelines becomes a lifelong legacy of dedication, discipline, leadership and unforgettable memories. We believe that legacy deserves to be honored long after the final game.
Our collections are thoughtfully designed with elevated details, timeless style and intentional craftsmanship, creating apparel and accessories that reflect the pride of being part of professional cheerleading history.
More than a brand, LAUSU PRO is a celebration of legacy, a place where alumni reconnect, celebrate milestones and continue building meaningful relationships through exclusive collections, memorable experiences and a growing digital community.
Whether you’re attending an alumni reunion, supporting your former team, mentoring the next generation or simply celebrating the journey that brought you here, LAUSU PRO is designed to honor where you’ve been while inspiring where you’re going.
Our Mission
To celebrate and preserve the legacy of professional cheerleaders through luxury apparel, meaningful experiences and a community that honors excellence beyond the sidelines.
Our Vision
To become the premier global lifestyle brand for professional cheer alumni, inspiring lifelong connection, elevated style and a legacy that continues long after game day.
A Note from Our Founder
When I envisioned LAUSU PRO, I wasn’t thinking about creating another apparel brand.
I was thinking about the feeling that never leaves us. The discipline. The pride. The friendships. The moments that helped shape who we became long after our final performance.
I wanted to create something worthy of that legacy. Something that felt elevated, intentional and timeless. A brand that reminds us our greatest accomplishments aren’t behind us. They’re part of the foundation we’re still building today.
Thank you for allowing LAUSU PRO to become part of your story. I hope every piece you wear serves as a reminder that your legacy continues to inspire.
With gratitude,
Shaunté Usual
Founder & CEO, LAUSU PRO®
NFL Alumni Cheerleader
Where Legacy Leads.